Is being a blogger nowadays all about simply being an online advert for a specific company or whoever’s giving you a freebie on that day?
While recently scrolling through my twitter feed, I happened to notice that several eminent writers in the local bloggerati world were posting about the same company on the same day.
Before you all start pointing the finger at me, let me state that the vast majority of what I blog about or put up on Twitter/Facebook/Instagram is paid for by me with cash from my own pocket. I have absolutely no problem with this – I prefer it. It gives me a feeling that if I write about a beer I can be impartial. Having said that, there have been times a brewery has donated a beer or 3 but I’ve felt no pressure to be glowing with praise. In fact there’ve been times (thankfully very few) when I’ve written a less than complimentary review of a beer that’s been donated.
It’s called the truth – and it’s what I’m proud of doing these past few years.
My blog or social media is not a paid advert. Where is the fine line of when a blog becomes an advert? Or maybe my blog has always been an advert for local breweries?
Most bloggers who advertise company freebies on their social media are, naturally, going to be complimentary about the items they’ve been given. Maybe that’s where I’m going wrong. Am I going wrong? I don’t think I’m going wrong. No, I’m definitely not going wrong.
But whatever happened to critical opinion?
And don’t even start me on the word ‘influencer’…